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How do promote my event on Facebook?
Incentivize Your Supporters to Spread the Word

Offer Dynamic Ticket Types
Early-bird specials
Sponsorships (Platinum, Gold, Silver, etc...)

Frequently Post Event Updates to your Facebook Page Wall

Offer Suggested Donation amounts  - be sure to show impact! Examples:
$25 Feeds a child for a week
$50 Provides a family with clean water for a year
$100 Provides medical service for a family for one year

CONTACT YOUR FANS & SUPPORTERS

HOW
Email
Blog Posts
Twitter Tweets
Website Widgets & Links
Facebook - Post Links, Photos, and Videos Related to your Event, Send Messages to Friends and Fans

WHEN
WHAT TO SAY
Event is Published
  • Save the date!
  • Spread the Word!
  • Promote Early-bird specials
  • Promote Sponsorships
4 Weeks Before Event
 Promote, Promote, Promote!
  • Link to pictures and video from last year's event
  • Share ticket sales and fundraising goals
  • Stories about impact of ticket sales proceeds and donations
2 Weeks Before Event
  • Event Update: Who's coming
  • Encourage donations for those who cannot attend by explaining the suggested donations amounts - how do donations impact people and program?
1 Week Before Event
  • Reminder with Event Details
  • Directions - link to map
  • Weather forecast
1 Day Before Event
  • We're looking forward to seeing you!
  • Event Updates
  • Special parking instructions, etc...
1 Week After Event
  • Link to fun pictures and videos; invite supporters to post their own
  • Thanks for coming!Summary of ticket sales and fundraising
  • Save the date for next year's event.
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