Incentivize Your Supporters to Spread the Word
Offer Dynamic Ticket Types
Early-bird specials
Sponsorships (Platinum, Gold, Silver, etc...)
Frequently Post Event Updates to your Facebook Page Wall
Offer Suggested Donation amounts - be sure to show impact!
Examples:
$25 Feeds a child for a week
$50 Provides a family with clean water for a year
$100 Provides medical service for a family for one year
CONTACT YOUR FANS & SUPPORTERSHOW
Email
Blog Posts
Twitter Tweets
Website Widgets & Links
Facebook - Post Links, Photos, and Videos Related to your Event, Send Messages to Friends and Fans
WHEN
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WHAT TO SAY
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Event is Published
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- Save the date!
- Spread the Word!
- Promote Early-bird specials
- Promote Sponsorships
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4 Weeks Before Event
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Promote, Promote, Promote!
- Link to pictures and video from last year's event
- Share ticket sales and fundraising goals
- Stories about impact of ticket sales proceeds and donations
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2 Weeks Before Event
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- Event Update: Who's coming
- Encourage donations for those who cannot attend by explaining the suggested donations amounts - how do donations impact people and program?
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1 Week Before Event
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- Reminder with Event Details
- Directions - link to map
- Weather forecast
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1 Day Before Event
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- We're looking forward to seeing you!
- Event Updates
- Special parking instructions, etc...
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1 Week After Event
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- Link to fun pictures and videos; invite supporters to post their own
- Thanks for coming!Summary of ticket sales and fundraising
- Save the date for next year's event.
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